Media opportunity calculator
ROAS
Calculator
Nine questions. No spreadsheet. See the leads, cost per lead and revenue your marketing budget should return at 2026 industry benchmarks, and where your current ad spend is falling short.
Built for legal, financial, healthcare, ecommerce, property and B2B teams who measure pipeline, not impressions.
9 inputs
Industry, channel, spend, sales motion
6 outputs
Leads, CPL, customers, revenue, ROAS
1 next step
The offer matched to your gap
What this ROAS calculator works out
Return on ad spend is revenue divided by ad spend. To get there honestly you need the whole chain: clicks, conversion rate, cost per lead, qualification, close rate and deal value. This tool runs that chain against benchmark data for your industry and channel, so the number you get is a media plan, not a vanity metric.
Also a cost per lead and marketing budget calculator
Planning a budget? Enter the number you're considering and see what it should buy. Already spending? Enter your current monthly spend and lead volume and we show the gap between your results and benchmark, priced in revenue.