Scale your ads without scaling the waste.
A revenue-led audit of your campaigns, media plan, and audience targeting — for businesses where every lead needs to be the right lead.
Typical clarity on which campaigns actually drive revenue.
Risk Share
If we miss the target, you only pay per qualified lead or booked conversation.
The Audit Roadmap
Fixed timeline. Fixed fee. No open-ended engagement.
The scoreboard most agencies show you is not the one that matters.
When the cost of a mistake is real — a wasted month of spend, a compliance issue, a lead that goes to a competitor because the follow-up was slow — "the campaign is performing well" is not good enough as an answer. It has to be provable, in revenue terms, or it is not true.
Lead volume without client volume.
The dashboard says cost-per-lead is down. Nobody has asked why half of those leads never respond, live outside your service area, or were never a fit in the first place — because the campaign was built to win on volume, not to find the specific person who was already looking for exactly what you do.
No line from ad spend to booked revenue.
Ask "which campaign actually produced last quarter's biggest client" and most businesses cannot answer it. Ad platforms, call tracking, intake forms, and the CRM do not talk to each other, so budget gets reallocated on instinct instead of on what is demonstrably converting into revenue.
The agency gets paid whether you grow or not.
A flat retainer rewards activity — ads launched, spend managed, reports sent — not outcomes. When performance dips, there is no real consequence for the agency and no mechanism that shares the risk with you.
Audit → Build → Guarantee
Audit
A fixed-fee, fixed-timeline review of your current campaigns, tracking, and audience strategy — scored against what should actually be driving qualified leads and booked revenue, not just clicks.
Build
We rebuild the media plan, audience targeting, and tracking infrastructure so every dollar of spend is aimed at people who convert, and every conversion is attributable back to the campaign that produced it.
Guarantee
We set a performance target together before spend goes live. Hit it, and it is a standard managed engagement. Miss it, and you only pay per qualified lead or booked conversation actually delivered.
Four pillars that make revenue traceable.
Campaign Audit
- • Full teardown of current account structure, targeting, and creative across every active platform.
- • Waste analysis: spend going to non-converting segments, overlapping audiences, and dead campaigns.
- • Benchmarking against realistic cost-per-qualified-lead and cost-per-booked-conversation for your category.
- • A scored readiness report, not a slide deck of impressions.
Strategy & Media Planning
- • Channel mix built around where your actual buyers research and decide — not a default "run it on everything" plan.
- • Budget pacing and bid strategy matched to a considered sales cycle, not an impulse-purchase one.
- • Testing roadmap with a defined cadence, so creative and targeting improve on a schedule, not by accident.
Audience Development
- • First-party data and past-client modeling to find more people who look like your best clients, not just more people.
- • Intent and behavioral signal layering, so spend prioritizes people already close to a decision.
- • Retargeting and nurture sequencing built for a multi-week or multi-touch decision, not a single-session funnel.
Tracking & Attribution Systems
- • Call tracking, form tracking, and CRM integration wired end to end, so every lead is traceable to its source campaign.
- • Conversion event cleanup — optimizing toward booked consultations and closed revenue, not form fills alone.
- • A live reporting dashboard your leadership can actually read, updated on a schedule you control.
We put our fee where our forecast is.
During the Audit, we agree on a specific, written performance target — a cost-per-qualified-lead, a cost-per-booked-conversation, or a revenue target, whichever fits how your business actually measures a win. That number is not a projection we hope to hit. It is the basis for how we get paid.
Hit the target
The engagement runs as a standard managed retainer, with the reporting to prove it every step of the way.
Miss the target
The retainer stops. You move to paying only per qualified lead or per booked conversation actually delivered — a structure we define and cap together before spend goes live.
This only works because the Audit and the tracking build happen first. A guarantee is only as real as the measurement behind it — which is why campaigns, attribution, and reporting get fixed before a performance number is ever put in writing.
Built for the shape of your business, not the label.
The Established, High-Trust Practice
You have been running ads for a while — maybe with an in-house person, maybe with an agency — and the results have plateaued or gone opaque. You know your average new client is worth a great deal, and you are tired of paying for reports that talk about impressions instead of the phone ringing.
- A single new client, case, or account is worth well into five or six figures.
- Your current reporting cannot tell you which campaign produced your last few best clients.
- You have scaled spend before and scaled the waste right alongside it.
The Scaling Considered-Sale Team
You have a marketing function, a CRM, and a real pipeline — but the tracking between them was never built properly, and leadership is starting to ask questions about ad spend that nobody can fully answer.
- Your sales cycle runs weeks or months, not a single session.
- You are accountable to leadership or partners for what marketing spend actually returns.
- You would rather share the risk on a new agency relationship than sign another open-ended retainer.
Fixed timeline. Shared risk.
Scale Ready Audit
1–2 weeks, fixed fee
Systems Build
3–5 weeks, fixed price
Guaranteed Management
Ongoing, performance target reviewed on a defined cycle
Automatic Fallback
If target is missed: shift to per-lead/per-conversation pricing — no renegotiation required
Founding cohort offer.
We are opening the first handful of Scale Ready Audit engagements at a discounted rate and with an extended guarantee period, in exchange for a case study once results land. Same audit, same systems build, same risk-share — just with priority scheduling and a proof-building window.
Priority access for the first cohort. Results case study required after 90 days of guaranteed management.
Start with the Audit. Decide from there.
The Scale Ready Audit is a fixed fee, fixed timeline engagement. If the findings make sense, we move into the Systems build and then Guaranteed management. The exact fallback per-lead or per-conversation rate is defined during your Audit, capped, and agreed before any spend goes live.
A real number for a real audit. This is not a free consult — it is a scored, written review of your campaigns, tracking, and audience strategy, delivered on a fixed timeline.
Scale Ready Partnership pricing is defined during your Audit, based on your target, category, and measurement setup.
Not ready to book a paid Audit? Get a free, personalized ROAS and revenue projection in under two minutes
Questions worth answering before you book.
We already have an agency.
The Audit is built to run independently of your current agency relationship — most people request it because they want an honest second opinion on what's actually converting before they commit to another year of spend.
What counts as a 'qualified lead' or a 'booked conversation'?
We define it together during the Audit, in writing, using your definition of a real prospect — not a generic industry default. Nothing goes live until that definition is agreed.
What if the Audit finds our tracking is too broken to set a reliable target yet?
Then the Systems build phase happens first, and the guarantee gets set once the data is trustworthy — we won't guarantee a number we can't actually measure.
Is this just a paid media agency with a marketing gimmick?
The guarantee only works because of the audit-first, tracking-first sequence — most agencies skip straight to running ads. We won't put a performance number in writing until the measurement behind it is solid.
What happens if we don't move forward after the Audit?
You keep the report either way. No lock-in.
The next client you are worth acquiring is worth auditing for first.
Every month spent scaling a campaign that is not provably working is a month of budget you do not get back. Book the Scale Ready Audit, see exactly what is converting and what is not, and decide from there — on a fee structure that shares the risk with you, not just the spend.
Not ready yet? Get your free ROAS Calculator report first
Cost per qualified lead
$187
Before audit
After audit
$94
-49.7% reduction
Conversion rate
4.8%
+2.1pp lift
ROAS
5.3x
Revenue / ad spend